The Detroit Transplant’s Lions Nike Pro Combat Kits

>> 2.09.2011

The Detroit Transplant is a very cool Detroit-focused sports blog, penned by a graphic designer named Doug. Last year, he (along with the rest of us) learned that that the NFL had chosen Nike to begin supplying all uniforms and apparel in 2012. Doug mulled the possibilities, and late last year applied his considerable talents to four possible Lions Nike Pro Combat uniforms.

Here’s my favorite, a reboot of the infamous black alternates:

Detroit_Lions_Nike_Pro_Combat_Concept_Doug_Houvener

I loved this one, especially the detail of the blue tire tread patter on the numbers, sleeves, and socks. However, I was less enthused by the liberal application of black in the home and away concepts; in my mind they look very “Panthers” and not very Lions. Doug responded to similar feedback with a second set of three Lions Nike Pro Combat concepts; they’re very much to my liking. The white helmet, especially, intrigues me.

However, as cool as these designs are, and as much fun as we’re about to have discussing them, I feel compelled to note: I love the current unis. I think they’re the perfect balance between unmistakably the Detroit Lions’ uniforms, and being fresh and up-to-date.  They’re clean, they’re classy, they have a touch of style in the numbers. I think the Lions finally got the uniforms perfect, and I’m worried the move to Pro Combats will mess them up.

As you can see in Doug’s designs, the busier, Oregon-esque stuff looks really cool on the second-skin fabric . . . but simple, clean looks just don’t look clean. It’s almost as though the fit and finish of the Pro Combat uniforms not only enable intricate patterns and nontraditional design elements to look good, but demand them. Otherwise, it just looks like dudes out there in long johns.

To that end, Doug Tweeted (@drdougfresh) that he's going to start working on a complete brand ID package for the Lions. He warns that "traditionalists" like myself may not care for it . . . but I'm looking forward to it anyway. Thoughts'?



20 comments:

Anonymous,  February 9, 2011 at 2:42 AM  

I Been Hope That The Lions Do a Black And Blue Jersey! I love it..

Ty February 9, 2011 at 9:27 AM  

Yeah, and he did it up right. I loved the blacks when they came out, but . . . they carry the stench of failure now. Better to do a complete reboot like this.

Peace
Ty

telemakhos,  February 9, 2011 at 11:04 AM  

I really liked the black helmets, despite what other people have been saying. I think the bad thing about carolina's uniforms is the gaudy teal color draped all over them.

I disagree that the pro combats demand busy uniforms. They simply necessitate it to such a degree that it's too tempting for people to overdo it. Doug's all-white concept was crisp and clean and I thought it looked really awesome.

The Detroit Transplant February 9, 2011 at 11:04 AM  

Thanks for the shoutout Ty!

I think what a lot of people are forgetting with this process is that the Pro Combat line is in its beginning stages right now, and (with the exception of Oregon and a few other schools) primarily serve as alternates. Nike uses these uniforms to make them less of a factor in games-- lighter, stronger fabric. The jerseys that do not use the Pro Combat style fit the style of our jerseys a lot better (see: Ohio State [sorry]).

Regardless, I agree, I love their current uniforms. This was more of an experiment to see how black would look on the uniforms as a more dominant (and fiercer in my eyes) color. I also changed around some other teams (Panthers namely) so that no two teams would look too similar. I think most jerseys will stay the same, I just took this chance to come up with some more modern stylings to our current jerseys and color schemes that could be worn occasionally as alternates.

I'll keep you posted on the brand ID package!

Angus Osborne,  February 9, 2011 at 3:14 PM  

I'd totally buy one of these - NFL uniforms reimagined as soccer jerseys.

http://www.businessinsider.com/nfl-soccer-jersey-concepts-2011-2#detroit-lions-ford-6

A Ty in WI,  February 10, 2011 at 11:07 AM  

@Angus
Nice kits there. Someone overseas might manufacture these?

Ty February 10, 2011 at 11:14 AM  

Angus--

Oh, I saw these before he had the Lions one done! DROOOOOOOL at the "clash" version. My Lord, he nailed the 50s-60s stripes with the new logo! WOW.

Peace
Ty

Anonymous,  August 6, 2012 at 3:20 PM  

does anyone have the rest of the uniforms pics? cuz the page doesnt exist anymore

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