a new leaf

>> 4.20.2009

Well the cat's finally been let out of the bag in grand fashion.

Tom Lewand introduced the Lions' new logo, wordmark, and uniforms today amidst chants of "Don't draft Staf-ford" and "Curr-y, Curr-y".  Lewand played with the crowd, asking if they were chanting for Jason Smith, insisting they were chanting "Barr-y, Barr-y", etc.  Tom Kowalski came away from the event thinking the Lions are going to draft Stafford, thanks to some comments he made at the post-event presser.   Me?  Well,  I went out to my local Dunham's and took a look-see for myself:

Personally, I love the look.  Simple, clean, classy . . . from a distance, there's really not been a change.  On TV, the Lions will still look like the Lions.  Note the detailing, though, around the numbers.  The little notches that echo the new "Lions" wordmark--itself incorporated just above the front numbers.  Like the new logo itself, the uniform redux was done with the utmost taste and class.  It's a significant upgrade, beautifully executed, with zero percent of the franchise identity lost.

Unfortunately, all that was available at Dunham's were Kevin Smith and Megatron home unis.  The manager said there were "two different styles of white uniforms still coming" (!), but for now that's it.  There were a smattering of yawn-inducing T-shirts in both men's and women's sizes, and black hoodies with nothing but the new Lion dead center up front.  No hats, no polos (I was hoping to snag one and come back to work), no nothing else, just one rack of clothes.  A very good friend of mine manages the Lids hat store in the same mall, and he says he has the hats--but they are on double-secret probation, he's not allowed to even open the box until after the draft . . .

Once again to Tom Lewand and the Lions' staff, a hearty kudos.  I'll be waiting until Sunday to buy my Curry jersey . . .


Square,  April 20, 2009 at 5:04 PM  

How does a hat get on double secret probation? I mean seriously... He couldn't open the box? The lids police were going to come after him? Unreal.

Ty,  April 20, 2009 at 5:10 PM  

Well, the police wouldn't come after him, but his bosses sure would--the retail industry enforces street dates pretty closely. Do the words "Harry Potter" mean anything to you? I'm pretty sure that the Dunham's chain paid quite a bit of money to ensure pre-draft exclusivity; if another store tried to undermine that they'd get in big trouble with the team and the league.


Jimmerz,  April 20, 2009 at 5:32 PM  

Based on the title of your post "a new leaf" I was sure it was about the eventual (and inevitable) drafting of Matthew Stafford...with a reference to Ryan Leaf.

Ty,  April 20, 2009 at 9:36 PM  

Ha ha ha ha ha! Okay, that would have been absolutely hilarious, even if I don't think Stafford is going to bust anything like Leaf did. Leaf's problem was between his ears, but it was his petulance, tantrums, and total inability to command the respect of his teammates. Stafford, I just worry about his on-field mental game.


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